Fishing Gear › Yo-Zuri

Yo-Zuri Bonita S 210mm 8.25in Purple Black

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri s new Bonita boats our patented color change technology... more

Yo-Zuri Top Knot Fluorocarbon Leader Line Natural Clear 15lb 30yd R1228-NC

The TopKnot Leader is Abrasion Resistant and Super Durable which maintains its clarity even after extended use. This allows the angler to get even more strikes on the same line. The most pressing feature however is the diameter to strength ratio. The... more

CRYSTAL 3D MINNOW (F) 130MM 5-1/4

The Crystal 3D Minnow will give the saltwater angler a variety of fish catching options in size and color to match any fishing condition. The reliable Crystal Minnow action has been improved with the patented 3D prism finish. more

Yo-Zuri Rattl n Vibe Lipless Crankbait Fishing Lure 65mm 2-1/2 in 5/8oz

Yo-Zuri Rattl n Vibe is the best hard bait lipless crankbait fishing lure on the market. Used by pro s on Major League Fishing and BASS Elite tours it features multiple BB s for loud rattle on the retrieve. It casts a mile and can be burned back to the... more

Yo-Zuri 3DB Popper 3 Hard Bait Lure Prism Frog

The Yo-zuri 3DB Popper is a top-of-the-line hard bait topwater popper fishing lure. The Internal 3D Prism Finish or new internal painted finish never wear or chip of. This is a very easy bait to fish and can be popped or fish with a walk the dog... more

CRYSTAL 3D MINNOW (F) 130MM 5-1/4

The Crystal 3D Minnow will give the saltwater angler a variety of fish catching options in size and color to match any fishing condition. The reliable Crystal Minnow action has been improved with the patented 3D prism finish. more

PINS MINNOW (F) 50MM 2

Pin s Minnow is one of the most universal minnow lures on the market. Several sizes and colors to match any baitfish in fresh or salt water. more

3D INSHORE TOPKNOCK PENCIL (F) 100mm 4 GREEN MACKEREL

3D INSHORE TOPKNOCK PENCIL (F) 100mm 4 GREEN MACKEREL more

Yo-Zuri 3D Minnow Magnum Lure 6 1/2 Red Head 1 1/2oz F1151-C5

The Yo-Zuri Crystal 3D Minnow Magnum s patented and proprietary Internal 3D Prism Finish reflects all subsurface light even in the murkiest water. Built with a tough through-wire construction and 3X super tin hooks the Magnum is designed to hold up to... more

MAG DARTER (F) 165MM 6-1/2

Cast further than the others with the Mag Darter. Internal Weight transfer system will get you out there. Unique lip design gives it a darting action on the top of the water column and is most productive when slowly retreived. Tight rolling action... more

Yo-Zuri 6 Crystal 3D Minnow Deep Diver Saltwater Hard Baits Pink

Yo-Zuri 6 Crystal 3D Minnow Deep Diver Saltwater Hard Baits Pink more

3DS MINNOW (SP) 100MM 4

Yo-Zuri 3DS Minnow is a suspending jerkbait with a unique action from the diamond lip deeper belly and flat sides. more

Yo-Zuri Fishing Lure R1103PGSH 3DB Jerkbait 3 1/2 3/8 oz Prism Ghost Shad

The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with Flat Sides which make it perfect for stop-and-go retrieves or a pause/jerk/pause technique. The Flat Sides make this jerkbait more... more

BULL POP (F) 150MM 6

Versitile big game popper comes in two sizes and a variety of colors to go after large saltwater species. Patented Powerbody material and through wire construction give this popper what it needs to stand up to long term saltwater fish. more

Yo-Zuri R1143-CIW Mag Darter Floating Striper Lure 4 /105mm Chrome Sardine

Yo-Zuri Floating Mag Darter The Yo-Zuri Mag Darter lure is the perfect addition to any tackle box. With its increasingly realistic looks it is sure to provide you with a great catch. The Yo-Zuri Mag Darter darts as in the name from left to right... more

3DB PENCIL (F) 125mm 5 Prism Chartreuse Silver

3DB PENCIL (F) 125mm 5 Prism Chartreuse Silver more

Yo-Zuri Pins Minnow (F) 70mm 2-3/4

The Yo-Zuri Pins Minnow is a 50mm 2 floating hard bait fishing lure. Designed for use in freshwater for a wide variety of species including Trout Bass and panfish. This lure features two treble hooks and top quality Japanese color patterns to target... more

BONITA (S) 170MM 6-3/4

Regarded as the most versitile and effective big game trolling lure on the market the Bonita comes in two sizes and a variety of colors to target large fish such as wahoo tuna and billfish. Patented Powerbody construction and welded through wire... more

Yo-Zuri Crystal Minnow Deep Diver 3-1/2 Hard Bait Lure Red Head

Yo-Zuri Crystal Minnow Deep Diver hard bait fishing lure reflects all subsurface light for the utmost visibility even at maximum depths and speeds. This highly effective trolling bait (recommended speed at 3-5 knots) creates a tight wiggling pattern... more

3D INSHORE TOPKNOCK PENCIL (F) 100mm 4 GHOST SHAD

3D INSHORE TOPKNOCK PENCIL (F) 100mm 4 GHOST SHAD more

Yo-Zuri Pins Minnow (F) 70mm 2-3/4 Hard Bait Lure

The Yo-Zuri Pins Minnow is a 70mm 2-3/4 floating hard bait fishing lure. Designed for use in freshwater for a wide variety of species including Trout Bass and panfish. This lure features two treble hooks and top quality Japanese color patterns to... more

Yo-Zuri Pins Minnow (F) 50mm 2

The Yo-Zuri Pins Minnow is a 50mm 2 floating hard bait fishing lure. Designed for use in freshwater for a wide variety of species including Trout Bass and panfish. This lure features two treble hooks and top quality Japanese color patterns to target... more

3DS MINNOW (SP) 100MM 4

Yo-Zuri 3DS Minnow is a suspending jerkbait with a unique action from the diamond lip deeper belly and flat sides. more

3D INSHORE TWITCHBAIT (SS) 130mm 5-1/4 REAL MULLET

3D INSHORE TWITCHBAIT (SS) 130mm 5-1/4 REAL MULLET more

Yo-Zuri America 3DB Popper (F) 75mm 3 Topwater Lure

The Yo-zuri 3DB Popper is a top-of-the-line hard bait topwater popper fishing lure. The Internal 3D Prism Finish or new internal painted finish never wear or chip of. This is a very easy bait to fish and can be popped or fish with a walk the dog... more

Yo-Zuri Crystal 3D Minnow 3-1/2 Hard Bait Fishing Lure

Update your fishing kit with the Yo-Zuri America Crystal 3D Minnow. It is designed with an authentic life-like appearance to attract the attention of fish to your line. Made of polycarbonate the Yo-Zuri minnow offers year-round durability. This lure... more

Yo-Zuri 3DB Pencil 4 Topwater Hard Bait Lure Bone

The Yo-zuri 3DB Pencil is a top-of-the-line topwater Walk the Dog style hard bait fishing lure. The Internal 3D Prism Finish or new painted finish never wear off. The rear placement one-knock cadence rattle gives this lure its back-and-forth swimming... more

Yo-Zuri 3 1/2 3D Inshore Twitchbait Fishing Lure Ayu 9/16 oz. Hard Bait

Yo-Zuri 3 1/2 3D Inshore Twitchbait Fishing Lure Ayu 9/16 Oz. more

Yo-Zuri Crystal 3D Minnow 4-3/8 Hard Bait Green & Silver 1/2 oz.

This Yo-Zuri product is made of polycarbonate for durability all year. more

Yo-Zuri 3DB Crayfish Hard Bait Lure

Yo-Zuri 3DB Crayfish more

RATTL’N VIBE MINI (S) 40mm 1-5/8 BLACK SILVER

RATTL’N VIBE MINI (S) 40mm 1-5/8 BLACK SILVER more

Yo-Zuri Hydro Minnow LC 6 Hard Bait Lure Sardine

The Yo-Zuri Hydro Minnow Long Cast in the 6 inch and 1-1/4 ounce is a hard bait fishing lure designed for long distance casting from the land or the boat. It features a weight transfer system that shifts the balance to the rear of the bait during the... more

3DB CRAYFISH (SS) 75MM 3

Yo-Zuri 3DB series features a painted 3D prism finish highest quality hooks and split rings and run true out of the box. more

Yo-Zuri Hydro Minnow Long Cast 6 1-1/4oz Floating Hard Bait Yellow Mullet

The Yo-Zuri Hydro Minnow Long Cast in the 6 inch and 1-1/4 ounce is a hard bait fishing lure designed for long distance casting from the land or the boat. It features a weight transfer system that shifts the balance to the rear of the bait during the... more

Yo-Zuri 3DB Popper 3 Fishing Lure 3/8 Oz.

Add the Yo-Zuri America 3DB Popper (F) to your tackle box to increas your chances of a big catch. The bright finish makes it visible to predators while the double-cupped mouth displaces more water and makes more noise. A combination of a ribbed belly... more

3D INSHORE TWITCHBAIT (SS) 130mm 5-1/4 GOLD BLACK

3D INSHORE TWITCHBAIT (SS) 130mm 5-1/4 GOLD BLACK more

3DB PENCIL (F) 100MM 4 Clear

3DB PENCIL (F) 100MM 4 Clear more

Yo-Zuri R1143-HGLB Mag Darter Floating Striper Lure 4 /105mm Ghost Black

Yo-Zuri Floating Mag Darter The Yo-Zuri Mag Darter lure is the perfect addition to any tackle box. With its increasingly realistic looks it is sure to provide you with a great catch. The Yo-Zuri Mag Darter darts as in the name from left to right... more