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| Best Seller  | e.l.f. Cosmetics Smudge Brush - Vegan and Cruelty-Free Makeup This short curved brush is the perfect shape to expertly smooth in color along the lash line for a smoky look. The dense brushes apply exact color application for extreme intensity to blend colors or smudge lines. Perfect for contouring and... ... more | $2.00 $1.70 go to store |
 | e.l.f. Cosmetics Perfect 10 Eyeshadow Palette In Nude Rose Gold - Vegan and Cruelty-Free Makeup New and improved! Packaging May Vary. What is it: A 10-color, highly pigmented eyeshadow palette in a range of easy-to-wear shimmer and matte nude and rose gold shades.Why you'll love it:10-piece eyeshadow palette featuring shimmery rose gold shades... ... more | $10.00 $8.50 go to store |
| Best Seller  | Merfantasia Eyeshadow Palette - Paperback Edition by Rude Cosmetics for Women - 0.74 oz Eye Shadow 35 colors of pure mermaid fantasy in one vegan eyeshadow palette With both extreme shimmers and blendable mattes in our Merfantasia Vegan Eyeshadow Palette - Paperback Edition, you can now create multiple looks that are dreamy and adventure ready |... ... more | $29.97 $19.49 go to store |
 | e.l.f. Cosmetics Lip Lacquer In Fantasy - Vegan and Cruelty-Free Makeup What it is: A vitamin-infused lip gloss that slicks lips with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator!Why you'll love it:Gives your lips a brilliant shineNourishing, non-sticky formulaSubtle wash of... ... more | $3.00 $2.55 go to store |
 | e.l.f. Cosmetics Lip Lacquer In Moody - Vegan and Cruelty-Free Makeup What it is: A vitamin-infused lip gloss that slicks lips with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator!Why you'll love it:Gives your lips a brilliant shineNourishing, non-sticky formulaSubtle wash of... ... more | $3.00 $2.55 go to store |
 | e.l.f. Cosmetics Small Eyeshadow Brush - Vegan and Cruelty-Free Makeup Specially sheered brush tip absorbs the perfect amount of eye shadow and provides long lasting color saturation. The comfort curved brush contours the eye with natural gliding strokes for easy and accurate eye shadow application.All e.l.f.... ... more | $2.00 $1.70 go to store |
 | e.l.f. Cosmetics Blending Sponge In Peach - Vegan and Cruelty-Free Makeup This blending sponge flawlessly applies makeup for professionally even and smooth-looking skin. Great for creating a full coverage base, contouring or layering color. This durable sponge is washable and reusable, and perfect for use with all makeup... ... more | $6.00 $5.10 go to store |
 | e.l.f. Cosmetics Prism Eyeshadow Palette - Naked - Vegan and Cruelty-Free Makeup These ultra-silky and lustrous eyeshadows look like a powder but feel like a cream, allowing for a smooth and flawless application. The luminous, shimmery formula creates a gorgeous range of looks for both day and night. Use dry for a shimmery,... ... more | $10.00 $8.50 go to store |
 | e.l.f. Cosmetics Lip Lacquer In Clear - Vegan and Cruelty-Free Makeup "What it is: A vitamin-infused clear lip gloss that slicks lips with all-out shine—now with a flexible, lip-hugging applicator!Why you'll love it:Gives your lips a brilliant shineNourishing, non-sticky formulaSubtle wash of buildable colorSame great... ... more | $3.00 $2.55 go to store |
 | e.l.f. Cosmetics Retractable Kabuki Brush - Vegan and Cruelty-Free Makeup The perfect size brush for applying powder, bronzer, or blush on the go! The soft bristles apply and blend product flawlessly for buildable coverage and the retractable head allows for controlled use and mess-free storage. The synthetic bristles are... ... more | $7.00 $5.95 go to store |
 | e.l.f. Cosmetics No Budge Retractable Eyeliner In Black - Vegan and Cruelty-Free Makeup What it is: A water-resistant retractable eyeliner pencil with a rich, creamy formula and incredible staying power.Why you’ll love it:Smudge-resistant, long-lasting formulaIntense color with a matte finishConvenient retractable designThe perfect... ... more | $5.00 $4.25 go to store |
 | e.l.f. Cosmetics No Budge Retractable Eyeliner In Coffee - Vegan and Cruelty-Free Makeup What it is: A water-resistant retractable eyeliner pencil with a rich, creamy formula and incredible staying power.Why you’ll love it:Smudge-resistant, long-lasting formulaIntense color with a matte finishConvenient retractable designThe perfect... ... more | $5.00 $4.25 go to store |
 | e.l.f. Cosmetics Concealer Brush - Vegan and Cruelty-Free Makeup This concealer brush is perfect for concealing small imperfections. This cruelty-free brush is made with 100% animal hair-free, synthetic bristles. e.l.f. Cosmetics Concealer Brush - Vegan and Cruelty-Free Makeup. e.l.f. Cosmetics Concealer Brush -... ... more | $5.00 $4.25 go to store |
 | e.l.f. Cosmetics Perfect 10 Eyeshadow Palette In Everyday Smoky - Vegan and Cruelty-Free Makeup What it is: A 10-color, highly pigmented eyeshadow palette featuring smoldering shimmer and matte shades to create the perfect smoky eye look.Why you'll love it:10-piece eyeshadow palette featuring a range of light and dark shades and everything in... ... more | $10.00 $8.50 go to store |
 | e.l.f. Cosmetics Eyeshadow "C" Brush - Vegan and Cruelty-Free Makeup 2011 Allure Magazine Best of Beauty Award Winner!This synthetic haired brush is soft, absorbent and can be used with wet or dry products. For best results, clean or wipe brush after each use. - Helps create the perfect smokey eye. - The medium sized... ... more | $5.00 $4.25 go to store |
 | e.l.f. Cosmetics Eyelash & Brow Wand - Vegan and Cruelty-Free Makeup Create the perfect brows and keep lashes full and lush with this Eyelash & Eyebrow Wand. The spoolie brush head helps to define lashes and remove clumps after mascara application. It also aids in brow contouring to create perfectly coiffed,... ... more | $2.00 $1.70 go to store |
 | e.l.f. Cosmetics Blending Brush - Vegan and Cruelty-Free Makeup This Taklon brush can be used with wet or dry products. This loose, dome-shaped brush is perfect for blending eyeshadow. It blends color effortlessly on the lid and crease and can also be used to apply concealer. This cruelty-free brush is made with... ... more | $5.00 $4.25 go to store |
 | e.l.f. Cosmetics Powder Brush - Vegan and Cruelty-Free Makeup Use on the face to apply, blend or contour powder products evenly and flawlessly. The soft rounded corners deliver a light blend of color on the face. Perfect for applying both pressed and loose foundation, bronzer or blush powders. e.l.f. Cosmetics... ... more | $3.00 $2.55 go to store |
 | e.l.f. Cosmetics Small Smudge Brush - Vegan and Cruelty-Free Makeup This synthetic haired eye brush is soft, absorbent and can be used with wet or dry products. For best results, clean or wipe brush after each use. - Creates detailed pin-pointed color application. - Great for blending in eyeliner and shadow to... ... more | $5.00 $4.25 go to store |
 | e.l.f. Cosmetics Domed Stipple Brush - Vegan and Cruelty-Free Makeup What is it: A large stippling makeup brush, perfect for creating soft, buildable layers with liquid, cream, or powder makeup for a natural, airbrushed look.Why we love:: Stipple brush for creating an airbrushed effect with foundation, concealer, and... ... more | $7.00 $5.95 go to store |
 | e.l.f. Cosmetics Lip Lacquer In Mauve Glitz - Vegan and Cruelty-Free Makeup What it is: A vitamin-infused lip gloss that slicks lips with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator!Why you'll love it:Gives your lips a brilliant shineNourishing, non-sticky formulaSubtle wash of... ... more | $3.00 $2.55 go to store |
 | e.l.f. Cosmetics Lip Lacquer In Love Bite - Vegan and Cruelty-Free Makeup What it is: A vitamin-infused lip gloss that slicks lips with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator!Why you'll love it:Gives your lips a brilliant shineNourishing, non-sticky formulaSubtle wash of... ... more | $3.00 $2.55 go to store |
 | e.l.f. Cosmetics 18 Hit Wonders Eyeshadow Palette - Vegan and Cruelty-Free Makeup There’s always that one shade in every eyeshadow palette that you covet. We took all of those shades and put them into one iconic eye palette. This vibrant, colorful 18-pan shadow palette contains only the best, most swatch-worthy shades, designed... ... more | $14.00 $11.90 go to store |
 | e.l.f. Cosmetics Cream Contour Palette - Vegan and Cruelty-Free Makeup 2016 Allure Magazine Best of Beauty Award Winner!Designed to highlight, sharpen, and sculpt this Cream Contour Palette gives you a professional finish every time. e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade... ... more | $9.00 $7.65 go to store |
 | e.l.f. Cosmetics Blush In Bright Pink - Vegan and Cruelty-Free Makeup This blush enhances your natural, healthy glow and can be used to complement any makeup look. Formulated to create lasting color that accentuates your features and flatters skin tone.e.l.f. is proud to partner with Fair Trade USA™ and manufacture... ... more | $3.00 $2.55 go to store |
 | e.l.f. Cosmetics Lip Lacquer In Wild Rose - Vegan and Cruelty-Free Makeup What it is: A vitamin-infused lip gloss that slicks lips with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator!Why you'll love it:Gives your lips a brilliant shineNourishing, non-sticky formulaSubtle wash of... ... more | $3.00 $2.55 go to store |
 | e.l.f. Cosmetics Powder Blush Palette In Light - Vegan and Cruelty-Free Makeup 2014 Seventeen The Bestie Best Beauty Award Winner!Enjoy this cheek palette with 4 gorgeous blush shades that allow you to mix and match to create different looks. Create a beautifully pigmented look that lasts all day.e.l.f. is proud to partner... ... more | $9.00 $7.65 go to store |
 | e.l.f. Cosmetics Kabuki Makeup Brush - Vegan and Cruelty-Free Makeup This synthetic haired brush is soft, absorbent and can be used with wet or dry product. The compact, travel-size kabuki brush is perfect for precise and controlled application of bronzer, powder, or highlighter. For best results, clean or wipe brush... ... more | $7.00 $5.95 go to store |
 | e.l.f. Cosmetics Perfect 10 Eyeshadow Palette In Rose Gold Sunset - Vegan and Cruelty-Free Makeup What is it: A 10-color, highly pigmented eyeshadow palette in a warm-toned lineup of shimmer and matte rose gold shades.Why you'll love it:10-shade eyeshadow palette featuring warm rose gold hues in a range of matte and shimmer finishesSix shimmers... ... more | $10.00 $8.50 go to store |
 | e.l.f. Cosmetics Highlighter Brush - Vegan and Cruelty-Free Makeup 2019 Allure Best of Beauty Award Winner!A slim, tapered highlighter makeup brush designed for precision highlighting on the cheekbones and brow bones to achieve a strobing effect. Perfect for using with a highlighter to achieve an illuminating glow,... ... more | $5.00 $4.25 go to store |
 | e.l.f. Cosmetics Smoky Eye Brush Kit - Vegan and Cruelty-Free Makeup 2019 Glamour Beauty Award Winner!The classic smoky eye isn't as hard to achieve as it looks! Use these brushes to precisely apply and blend out colors for the perfect smoky eye. This cruelty-free brush kit is made with 100% animal hair-free,... ... more | $12.00 $10.20 go to store |
 | e.l.f. Cosmetics Eyebrow Duo Brush - Vegan and Cruelty-Free Makeup This convenient dual-sided brow brush includes a dense angled brush on one end to precisely fill in and contour brows while the wand side combs and shapes hair into place. Perfect to use with powder, cream, and gel formulas for a polished look. This... ... more | $5.00 $4.25 go to store |
 | e.l.f. Cosmetics Precision Sculpting Brush - Vegan and Cruelty-Free Makeup The Precision Sculpting Brush is a densely packed and slightly curved sculpting brush that is perfect for contouring the face. The custom designed triangular handle provides ultimate control and luxuriously soft, cruelty-free white fiber hairs help... ... more | $10.00 $8.50 go to store |
 | e.l.f. Cosmetics Contour Palette In Light/Medium - Vegan and Cruelty-Free Makeup What is it: A compact powder contour palette made up of four bronzing shades, designed to sculpt, shade, and brighten your complexion.Why we love:Contour powder formula with a satin finishMedium coveragePerfect purse-size compactChoose from two... ... more | $9.00 $7.65 go to store |
 | e.l.f. Cosmetics Lip Lacquer In Bubbles - Vegan and Cruelty-Free Makeup What it is: A vitamin-infused lip gloss that slicks lips with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator!Why you'll love it:Gives your lips a brilliant shineNourishing, non-sticky formulaSubtle wash of... ... more | $3.00 $2.55 go to store |
 | e.l.f. Cosmetics The New Classics Eyeshadow Palette - Vegan and Cruelty-Free Makeup Have you ever dreamed of your perfect neutral palette? Your wish is our command! Meet The New Classics. This 18-pan palette contains a curated selection of essential matte, satin, and shimmer shades to achieve any neutral eye look. The luxe formula... ... more | $14.00 $11.90 go to store |
 | e.l.f. Cosmetics Small Angled Brush - Vegan and Cruelty-Free Makeup This angled brush is perfect for precise color application and creates even, thin and straight lines every time. The brush can be used for applying lip color, eyebrow color, or to line eyes. This cruelty-free brush is made with 100% animal... ... more | $5.00 $4.25 go to store |
 | e.l.f. Cosmetics No Budge Retractable Eyeliner In Charcoal - Vegan and Cruelty-Free Makeup What it is: A water-resistant retractable eyeliner pencil with a rich, creamy formula and incredible staying power.Why you’ll love it:Smudge-resistant, long-lasting formulaIntense color with a matte finishConvenient retractable designThe perfect... ... more | $5.00 $4.25 go to store |
 | e.l.f. Cosmetics Contouring Kabuki Brush - Vegan and Cruelty-Free Makeup Create a precise application on the face, decolletage, and body using powder, bronzer, or shimmer. Evenly distributes a soft dusting of powder, perfect for contouring and highlighting. The soft bristles of this Taklon brush are vegan-friendly and... ... more | $7.00 $5.95 go to store |
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